December 12th, 2008
Search engine optimization can be challenging enough, especially for large, enterprise organizations rich with digital assets. They’re also rich with policies, procedures and often times a labrynth of content approval and publishing processes.
An effort to optimize and promote those assets to search engine bots can be even more challenging than standard SEO. And yet it can also be far more rewarding. The notion of Digital Asset Optimization came out of TopRank’s efforts in early in 2007 to describe for internet marketing clients what new opportunities there were to enable prospects and customers to pull themselves via search to company content.
The fundamental premise for good SEO or DAO or whatever you want to call optimizing content is that: If it can be searched on, it can be optimzed. “Searchability” implies a digital asset is crawled by a search engine bot or spider and subsequently available for sorting within search results when consumers perform queries. As such, each type of searchable content presents an opportunity for optimization and improved visibility where people are looking.
Read the rest of this entry »
November 21st, 2008
Social media is the next big thing! No, it’s the big thing! It is here, now, and it is big! Let’s face it, if you’re not aboard the cluetrain to social media marketing city, you’re sitting on that station alone!
A pity, then, that social media traffic is so often worthless.
Worthless?
Let’s look at the market signals. Why is it that you pay dollars per click on Google Adwords for financial keywords, yet the same keywords on social networks are priced at five cents?
This suggests to me one of two things. Either the social networks are seriously underestimating the value of their own traffic, or most of the people on social networks aren’t interested in commercial messages. If they were, then the bid values would closely match those of Google Adwords.
Read the rest of this entry »
November 14th, 2008
The session focused on how important it is for web sites to create relevant content. It stressed how achieving this one objective could ensure success to your Internet Marketing objectives.
Moderator:
Speakers:
- Ted Ulle, Partner of The MEWS Group
- Robin Liss, Founder and President of Camcorderinfo.com
- Rupali Shah, Organic Search Manager of GroupM
Read the rest of this entry »
October 31st, 2008
Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop. The same is true for your use of web tools. So here are 20 web-oriented ideas to make your business run more smoothly when things get busy again.
Read the rest of this entry »
October 10th, 2008
If you haven’t heard all the news about stock market crashes, falling exchange rates and recession - then you’re probably living under a rock!
In the face of such economic times, many small businesses go into panic mode, and let the economists drive their business decisions. Big mistake!
To be honest, it is difficult to remain calm when everyone is shouting stories about economic disaster. But for most business owners - panicking is a recipe for failure.
Read the rest of this entry »
September 26th, 2008
To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
Four bloggers have all agreed to post their answers to the email question simultaneously, each offering a different perspective, with all responses linked. They are: Read the rest of this entry »
September 12th, 2008
If someone were to ask you what your brand is, how would you answer them? Would it be your slogan or tag-line? Your logo? Perhaps it’d be your product or service? Then again, maybe it’s your business’s direction. If the question doesn’t give you an immediate answer, don’t worry - you’re not alone.
In today’s business world, particularly with the proliferation of Web 2.0 resources for marketing and promoting your company/name/product, it’s becoming even more blurry to define what exactly a brand is. One thing that is definable, however, is that if you do have an effective and immediately recognizable brand, your business will be better positioned to succeed over your competitors. So how do you build your brand today?
Read the rest of this entry »
August 22nd, 2008
The Chic Entrepreneur
Put Your Business in Higher Heels
By: Elizabeth Gordon, Leanna Adams
Published: May 31, 2008
ISBN: 9781934759042
Format: Paperback
Publisher: Robert D. Reed Pub
Any woman can be an entrepreneur. Putting your business in higher heels means making it more successful and making it more attractive to others, write Elizabeth Gordon and Leanna Adams in their powerful women’s business guide book to success The Chic Entrepreneur: Put Your Business in Higher Heels. The authors demonstrate that the feminine approach to building and running a business works precisely because the entrepreneurs are women.
Read the rest of this entry »
August 15th, 2008
I’m pleased with how my Interview with Rae Hoffman aka “Sugarrae” went. I’m a working mother with spouse, house, pets, and lots of commitments and responsibilities. I’ve long dreamed of having my own office outside my home. Rae has achieved milestones and worked harder than most might in her set of circumstances.
On affliliate marketing, Rae states:
I see those who “get” the challenges coming up getting pretty damn sophisticated at what they do, myself included. I see those who refuse to evolve watching their checks get smaller and smaller as more time passes. I definitely see the opportunities for people who understand affiliate marketing in addition to audience development and SEO growing, even if I don’t see the number of people taking them (or who have the skills to take them) doing so.
I invite you to get to know her in Smart, Driven and Air Guitar Ready, Sugarrae, view the videos and if you’re a member, take the interview for a Sphinn.
Read the rest of this entry »
July 25th, 2008
Some might find the title somewhat oxymoronic, given that the words Business Strategy are coupled with the notion of a Keyword Tool. However the linkage will become clear later.
Recently Trevor Claiborne of the Inside AdWords crew at Google informed us all that the Keyword Tool is now Updated With Search Volume Data. He illustrated this with the image shown below:
Read the rest of this entry »
